AGENCY WHISPERING

Generating sufficient, sustainable, profitable income has never felt a bigger challenge for agencies. 

But it is still possible as the value add to client businesses can and should be transformational.

The question is how to be valued appropriately in return.

Having had three successful career chapters (in agencies, as a CMO and as a Board member), I can help unlock that value by sharing what I wish I had known back when I was an account wo/man. 

Better client understanding, I contend, creates better client relationships and delivers better agency performance as a result.

‘Thinking Like A Client’ workshops expose client services teams to the realities of what’s different on the other side with practical lessons designed to improve the drivers of better relationships, income and margin.

‘Client Decoder’ projects put the check and challenge of client thinking on the inside whether that’s in the run up to a pitch, navigating a tricky time in an existing relationship, shaping strategy so that it is Board ready or creating the most compelling narrative in credentials.

 ‘Client Service Mentoring’ interventions help individuals and teams make a step change in their ability to maximise the value of their client relationships (particularly helpful when stepping up a level or taking on a new client).